Coating Engine Engine Check
Coating Engine

FLOOR MATH

What does one signed job cost you?

Enter your last 90 days, or a normal month. The numbers below are an example shop, so replace them with yours. Not sure what a field means? Use the ? next to it.

Example shop

  1. Step 1: What one job earns you

    Start with a single job: what it sells for, what you keep after the job costs, and how much of that you'll spend to win it.

    Allowable cost per signed job
    $0

    Your limit: the most you can spend on marketing to win one job and still keep the profit you want.

    Profit you keep per job
    $0

  2. Step 2: What your leads cost

    The leads that came in and what you spent on marketing to get them, per month.

    Cost per lead
    $0

  3. Step 3: How many leads become jobs

    Follow those leads down to signed jobs. Each percent is a share of the step before it, not of all your leads.

    Signed jobs per month
    0

  4. Step 4: What one signed job costs you

    Your marketing spend divided by the jobs it signed, next to your limit from step 1.

    Cost per signed job
    $0

    Revenue per month
    $0
    Break-even marketing spend per month
    $0

    The most you could spend on marketing each month with this chain and stay under your limit.

    The link opens this page with your numbers filled in.

  5. Step 5: What pays most to fix

    Each link 10 points better at the same spend, next to buying 20% more leads. The top one adds the most jobs.

    Chapter 1 of the Owner's Manual explains each link and where it usually leaks.

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